Integrated Strategic Communication  

Integrated Strategic Communication offers students professional preparation for careers in the areas of Advertising, Public Relations and Direct Response Communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies. More information about the paths that students can select as well as program requirements is available in the University Bulletin.

Although students focus on a specific area, the major emphasizes a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills, as well as writing and presentation skills.


Alyssa Eckman
Dr. Eckman teaches courses in writing for integrated strategic communication, design of strategic communication, direct response communication, ISC history and media planning.  She is the sequence coordinator for the  Integrated Strategic Communication undergraduate program.

Eckman holds degrees in Journalism (B.A.), American Studies (M.A.), Public Relations (M.S.) and Communications (Ph.D.).  Her dissertation focused on advertorials and special sections in newspapers.

Eckman has served as graphic designer for a number of publications at UK and in the Lexington community.  She has been writer, editor and designer for numerous newspaper special sections, including many sections developed as part of the Newspapers in Education project.  She is leading a project to introduce special sections on health topics in Zambia for use in secondary schools throughout the nation.  In addition to her academic career, Eckman has worked for the Lexington Herald-Leader daily newspaper, The Lane Report monthly magazine and several smaller newspapers


Beth Barnes
Beth Barnes became director of the School of Journalism and Telecommunications in 2003. She came to UK from Syracuse University, where she was an assistant dean overseeing master’s degree programs in communications.

Her professional experience is in advertising and marketing communications; she worked in marketing management at United Air Specialists, corporate advertising research at IBM, and media research at DDB Worldwide. She is co-author of Strategic Brand Communication Campaigns, and has published inJournalism & Mass Communication Educator, the Journal of Advertising Education, and the Journal of Marketing Communications

n addition to her responsibilities in the school, Barnes is associate dean for undergraduate and international studies in the College of Communications and Information Studies.  She is also heavily involved in the school's work in Zambia and Botswana in southern Africa.  (See the "International" section of the web site for more on that.)  She represents the college on the university's International Advisory Council, and serves on the study abroad committee of the IAC.


Bobi Ivanov
Bobi Ivanov (Ph.D., University of Oklahoma) is Associate Professor in Integrated Strategic Communications at the School of Journalism & Telecommunications at the University of Kentucky. He studies consumer behavior, marketing communication, and integrated strategic communications. His main research interests concern social influence (persuasion and resistance) and message design, processing, and retention. Ivanov’s theoretical work focuses on the study of inoculation theory, images, and attitudes and their composition, hierarchical structure, and function as applied in various contexts including commercial, health, intercultural, instructional, interpersonal, political, and crisis/risk management. His scholarship has appeared in over thirty convention presentations (five top paper awards), books, book chapters, and journal publications such as Communication Monographs, Communication Research, Journal of Public Relations Research, The International Journal of the Image, Communication Reports, Journal of Communication, The Global Studies Journal, Health Communication, Central Business Review, Communication Research Reports, Human Communication Research, Communication Yearbook, Atlantic Marketing Journal, and The International Journal of the Arts in Society, among other journals. He is a recipient of the “Distinguished Article Award” from the Communication and Social Cognition Division of the National Communication Association for the article titled “Inoculation and Mental Processing: The Instrumental Role of Associative Networks in the Process of Resistance,” which was published in Communication Monographs. Ivanov is also a recipient of the University of Oklahoma, Department of Communication’s H. Wayland Cummings Best Quantitative Dissertation Award.

  Chan Yoo
Chan Yun Yoo joined the Integrated Strategic Communication Faculty in Fall 2005 as an assistant professor. He holds a Ph.D. in advertising from the University of Texas at Austin, a M.A. in advertising from the University of Texas at Austin, and a B.A. in Journalism and Mass Communications from Hanyang University, Korea. His doctoral dissertation, titled “Preattentive Processing of Web Advertising,” won the 2004 American Academy of Advertising Doctoral Dissertation Competition.

He currently teaches ISC research methods and ISC media management. His research interests includes consumer behavior and marketing communications, new media advertising, advertising media planning, and economic impact of advertising. His research appears in the Journal of Interactive Marketing,International Journal of AdvertisingJournal of Interactive Advertising, and more.

  Chike Anyaegbunam
Chike Anyaegbunam is a Professor in the Integrated Strategic Communication program of the UK School of Journalism and Telecommunications. He teaches undergraduate and graduate courses including public relations and participatory communication. He also specializes in designing participatory communication strategies and media for rural community outreach projects related to civic engagement, agricultural safety and health, and economic well being.

Chike earned his Ph.D. in Journalism and Mass Communication from the University of Iowa, 1994 and has served as a rural communication adviser for a variety of national and international development projects funded by the Pfizer and Robert Wood Johnson Foundations, the National Cancer Institute (NCI) through the Appalachian Cancer Network, the World Bank, the United Nations, and the United States Agency for International Development (USAID). He is currently the director of a national social marketing program to promote tractor safety funded by NIOSH/CDC through the UK Southeast Center for Agricultural Health and Injury Prevention.
  Dennis Altman
For most of the past forty years, Dennis Altman worked for global advertising firms in New York and Chicago.

Altman functioned as a Creative Director for these agencies, writing and producing advertising for Coca Cola, The Ford Motor Company, Miles Laboratories, Motorola, and the U.S. Air Force. During the election year of 1976, he was a key member of the re-election staff of President Gerald Ford.

In his eleven years as a member of our faculty, he's produced a steady stream of advertising articles for professional journals, and self-published a textbook which he uses in his courses. Altman's interests go well beyond advertising, and he is currently seeking a publisher for his new political book, "The First Liberal".

  Mark Stuhlfaut
Mark Stuhlfaut is an assistant professor in the Integrated Strategic Communications program of the UK School of Journalism and Telecommunications. He teaches advertising courses and advises the department’s student advertising club.

Mark holds a Ph.D. degree in mass media and advertising from Michigan State University. His dissertation, “What is Creative and What is Not: The Influence of Social Norms for Creativity in Advertising Agencies,” developed out of his 28 years of professional experience working as a creative director, copywriter, and account manager at agencies in Minneapolis, Chicago, New York and several places in between.

  Phil Hutchison
Phil Hutchison is an assistant professor of Integrated Strategic Communications at the University of Kentucky’s School of Journalism and Telecommunications. Since joining the faculty in 2007, he has taught courses including Public Relations Case Studies, Specialized Writing for Public Relations, and courses in strategic communications ethics and regulation. He also serves as a member of the College of Communications and Information Studies’ graduate faculty.

His research focuses on cultural approaches to mass communication as it relates to public relations, corporate communication, and media history. His research has appeared in journals including the Historical Journal of Film, Radio, and Television, American Journalism, the Journal of Public Relations Research, and the Journal of Broadcasting and Electronic Media.


Scott Whitlow
Prof. Scott Whitlow serves as coordinator of the Integrated Strategic Communication program in the School of Journalism and Telecommunications. Service has included: UK Senate Prior Service Advisory Committee, University Undergraduate Council representative to Community College System Senate/Council, SOJ&T internship director. She has served as Coordinator of graduate Teaching Assistants for the School. Course responsibilities have ranged from quantitative research methods, message strategy & tactics, and campaigns to public relations cases as well as a variety of public relations mini course topics.

She received the College of Communications & Information Studies’ Excellence in Teaching Award. Prof. Whitlow has served as adviser to: the UK student Advertising Club; five NSAC teams with three district competition awards ranging from first place to third runner-up; adviser to PRSSA.

She has consulted and conducted research on accounts for such clients as 3-M, RC, DuPont, and Eureka and for nonprofit clients such as the Kentucky Alcoholism Council, the Kentucky Civil Service Commission, and the Better Business Bureau. Services include focus group, executive interviewing, survey, and field experiment.